Project Gallery

Objectives

The objectives varied widely depending on the nature of each project. In product-focused teams, the design work was often solution-based — guided by specific business goals and user insight. In marketing contexts, the objectives were typically campaign-led, often spanning multiple online and offline touch-points where visual cohesion was essential. Each piece of media had a defined purpose, with creative execution contributing directly to engagement, conversion or awareness metrics. In all cases, brand alignment was critical, and I regularly worked within defined style guides or contributed to their evolution.

My role

Across both corporate and freelance environments, I was responsible for translating a range of business, product or campaign needs into effective visual outcomes. In a product setting, this involved aligning with user goals and context. In marketing, it required rapid understanding of briefs, campaign messaging and production requirements. I often worked closely with regional teams to tailor assets for localisation, or adapt for varied media specifications.

Incorporated processes

• Brief definition and validation
• Discovery (context / audience / media formats)
• Sketching and low-fidelity concepts
• Iterative design and stakeholder reviews
• Regional variation and translation handling
• High-fidelity design and production-ready output
• PR and compliance review (where required)

Outcomes and impact

• Stronger brand and campaign alignment
• Creation of reusable global team assets
• Expansion of internal media libraries
• Contribution to campaign engagement metrics