Travel Money App redesign

Objectives

After some years of neglect, it was identified that the current TMC App was suffering from multiple usability issues, relating to both it’s current design and supporting technical architecture. The business decision was taken to redesign and rebuild the app, focusing on it’s core functionality - these being topping-up, moving currencies and card management.

My role

I was the lead Product Designer of only two allocated design resources on the project, paired with a contracted development team from the agency Nearform. Together we delivered end-to-end UI, from wireframes to high-fidelity designs and prototypes, working to an aggressive timeline in an agile way. This project was the first to use our new tokenised UI library and followed a white-label-first approach to support future partner theming.

Throughout the project I advocated for insight-informed design decisions, validated with regular user testing studies. I regularly presented and justified design direction to cross-functional stakeholders throughout the process, until the MVP was delivered on time.

Incorporated processes

• Discovery & definition
• Ideation
• Hi-fi designs/prototypes
• User testing
• Hand-off
• Impact Reviews

Outcomes and impact

• 10% year-on-year increase in conversion rates
• Decrease in top-up failures
• Measured improvement in usability
• Improved accessibility
• Validated MVP experience to layer ongoing enhancements