Smiths Medical* was a global manufacturer and supplier of medical devices. It had and International web presence, with around 100k visitors a month. The sites served product information relating to multiple med device SKU’s, for the use of B2B customers and clinicians (*now ICU Medical).
Redesign the Smiths Medical website to address usability, accessibility, and responsiveness issues that were leading to user frustration and high drop-off rates. The aim was to create a more intuitive, engaging experience that supported both user tasks and business goals, especially around product discovery and content engagement.
I led the visual design of the new site, from early wireframes through to high-fidelity prototypes. Collaborating with the internal team, I also contributed to the content strategy—helping align page structures and media with user expectations. I worked in agile sprints, continuously iterating on feedback from stakeholders and testing insights, and coordinated closely with the external development agency (Yoyo) to ensure a smooth hand-off and consistent execution.
ClientSmiths Medical
Year2021
CollaboratorsProduct owners, Internal stakeholders, Design team, Agency engineering (YoYo), External users
Tools & techXD, Sitecore, Illustrator, GA
Desktop wireframes identifying IA, activities and steps.