UI support graphics

Objectives

Support digital initiatives and marketing campaigns with visually engaging assets tailored for multi-platform use. Designs needed to adapt across varying screen sizes and formats—ranging from web and app to email and social—and align with seasonal campaigns or targeted product messaging.

My role

Working from briefs provided by product owners and key stakeholders, I created bespoke graphics to support a range of digital campaigns. Drawing on my background in graphic design, I often adapted existing design components, reworking them to suit the specific goals, brand, formats, and technical requirements of each initiative.

Incorporated processes

• Discovery & definition
• Ideation
• Hi-fi designs
• Hand-off
• Impact reviews

Outcomes and impact

• Improved campaign consistency and recognisability
• Helped boost user engagement
• Guided related asset creation across global teams and partners