Golf Club website

Objectives

GCM was a self-initiated MVP project that aimed to simplify the process of comparing golf club memberships in England. I noticed a lack of centralised resources for golfers looking to evaluate club offerings by county, and wanted to explore how a searchable, filterable solution could help. This was an independent project with no access to a wider team or funding, so assumptions were made in the absence of direct user data.

My role

I handled every aspect of the project, from initial concept to design and build. I designed the brand identity, created a style tile (logo, colour palette, font, photography style), and built the MVP site using Bootstrap, with SQL powering the delivery of club data. The website presented club listings in a structured, easy-to-compare format. With limited time and development capacity, I focused on producing proof of concept that balanced both design quality and functionality.

In order to present real-world data on the site, I approached numerous English golf clubs which submitted their membership data through online forms.

Incorporated processes

• Discovery & definition
• Ideation
• Hi-fi designs
• Frontend development

Outcomes and impact

• Applied both design and coding skills to create a usable resource
• Demonstrated end-to-end thinking from branding to build
• Gained deeper experience with Bootstrap and PHP database integration
• Ranked well for golf club membership related searchers
• Validated with successful golf club listing submissions