International website redesign (med device)
Show case introduction to this project I worked on with Smiths Medical
My role
I led the visual design of the new site, from early wireframes through to high-fidelity prototypes. Collaborating with the internal team, I also contributed to the content strategy—helping align page structures and media with user expectations. I worked in agile sprints, continuously iterating on feedback from stakeholders and testing insights, and coordinated closely with the external development agency (Yoyo) to ensure a smooth hand-off and consistent execution..
Desktop wireframes identifying information architecture, activities and steps.
Outcomes
- Addressed core pain points and UI consistency
- Delivered a more accessible experience across devices
- Streamlined product categorisation
- Reintroduced missing content strategically
- Enhanced the Design System UI library
- Test-validated solution ready for development
New responsive page designs, with a ‘content type’ template approach.
If you have the time, you can read more on this showcase.
Project details 
